John’s work in the communications industry has spanned advertising, broadcasting and brand consultancy. He uses a training in being inquisitive (two degrees in Philosophy from Manchester University) and his professional experience (Copywriter, Creative Director and Board Director of several leading London agencies) to help organisations define and communicate valuable difference.

He has led the repositioning of Bentley Motors after the sale of Rolls Royce, the rebrand of Castrol around the world, the positioning of Teletext as a content provider rather than just a platform and put the National Farmers Union’s ‘little red tractor’ into all of our fridges.